Facebook
Instagram
Our Company | Our Food Philosophy | Testimonials
Our Company
Company Profile

Pancake King started selling traditional pancakes in 1998 in a coffeeshop with the promise of money back guarantee.

This money back guarantee policy has followed the company till today. It now offers a wide range of food including the pancakes, local delights, cakes, pies and pastries.

The food served are Made On-The-Spot with the freshest ingredients. You can be sure that Pancake King does not add artificial flavouring, MSG and preservatives to the food they serve.

If you are unsatisfied with your food, we will give you a full refund. No kidding. From the pancakes to local delights to cakes, pies and pastries, there is definitely something for every generation to enjoy at Pancake King!

Our Food Philosophy
Input
Our Food
Outcome and Differences
Fresh and natural ingredients preferred
  • Real, fresh bananas used in cakes and
    crumble
  • Olive oil used in Banana Bread and
    Apple Cinnamon Cake
  • We use butter instead of margarine
  • Nuts & beans widely used in our products
  • Oil-free pancakes
Shiok
  • Awesome taste and flavour
No MSG & artificial flavouring
  • No preservatives
  • No vanilla essence
  • No artificial colouring
  • No further explanation
Freshly made on-the-spot
  • Food is made fresh at the outlets daily
  • No central kitchen that mass produces
    food
Healthier and nutritional eating
  • Beans in bean paste fillings for our
    pancakes are low in calories, a source
    of antioxidants & help lower cholesterol
Genuine care for customers
Passion & labour of love
  • We put our mind, heart and soul into
    making our food
  • We make our own pastries from scratch
Ethical and socially responsible
Value for money
Our Food
Input
Fresh and natural ingredients preferred
  • Real, fresh bananas used in cakes and
    crumble
  • Olive oil used in Banana Bread and
    Apple Cinnamon Cake
  • We use butter instead of margarine
  • Nuts & beans widely used in our products
  • Oil-free pancakes
Outcome
Shiok
  • Awesome taste and flavour
Input
No MSG & artificial flavouring
  • No preservatives
  • No vanilla essence
  • No artificial colouring
  • No further explanation
Freshly made on-the-spot
  • Food is made fresh at the outlets daily
  • No central kitchen that mass produces
    food
Outcome
Healthier and nutritional eating
  • Beans in bean paste fillings for our
    pancakes are low in calories, a source
    of antioxidants & help lower cholesterol
Genuine care for customers
Input
Passion & labour of love
  • We put our mind, heart and soul into
    making our food
  • We make our own pastries from scratch
Outcome
Ethical and socially responsible
Input
Outcome
Value for money
Testimonials
Click on the thumbnail below to read the articles:
What the Media Says about Pancake King
“…sometimes it is difficult to digest the combination of simplicity and success…”
- Prime Magazine, Oct 2009
“The golden pancake has a very smooth surface and has a nice, crispy crunch to it. After the initial crunch on the outside, you can taste the soft and chewy pancake. The peanut filling is generous and its sweetness is just right.”
- EAT Magazine, Oct 2004
“Having tried the food, I dare say no refunds are necessary.”
- WEEKEND FOOD Singapore Press Holdings, Oct 1999
“Think of Peanut Pancake – Pancake King is always ranked No. 1”
- Translated from NTUC Lifestyle Magazine, Sept 1999
“In fact, the pancakes are so hot that business is expanding rapidly.”
- The Straits Times – Sunday Plus, Apr 1999
“You can’t deny that few people in food business dare to offer Money Back Guarantee as an assurance for its product superiority.”
- Translated from Lianhe Zaobao, Jul 1998