Read the many media features that Pancake King has been on since 1998. A testament to the quality of our products that have anchored our business. That said, we continue to improve our recipe over the years - we listen to reviewers and understand that ultimately, we strive to satisfy our customers.
The New Paper, April 2012
Pancake King | Larger than most, this egg tart makes for a substantial afternoon snack. It has an appealing appearance with toasty brown bits around the edges. The sweet filling has a silky-smooth texture, but overall, the egg tart is let down by its buttery crust, which is a tad too hard for this reviewer's taste.
The Sunday Times, April 2005
The Pancake is soft and well cooked. While the peanut filling is prepared by suppliers, it is thankfully not whipped into a paste. This means it is lighter on the tongue. Chain owner Jack Chin's recipe is culled from his wife's relatives in Penang.
8 Days magazine, November 2005
The Sunday Times, July 2004
Like all the other 30 outlets under the Pancake King chain, this coffeeshop stall hangs a big sign that says Money Back Guarantee. Madam Ou Yuet Ching, who bought the franchise stall last year, sells ming chiang kueh, or pancakes with peanut, red bean or cheese filling.
When we returned to tell her that her red bean pancake was too tough, and if we could get a refund, a flicker of irritation flashed across her face.
"Okay, okay, give you back your money." she said.
But she was all smiles when we identified ourselves and said her pancakes were actually very good.
At 70 cents each, the texture was warm and soft, and it came with a thick spread of filling.
"No one has ever asked for a refund. You're the very first one." said Madam Ou, 50, with a laugh.
Pancake King owner Jack Chin, 36, said the money-back guarantee is a marketing tool he adopted when he started the chain in 1998.
"The point is to get people to try our food. We want a long-term customer base." he said.
About a fifth of the chain's outlets is company-owned, while the rest is run by franchisees.
While the chain started out specialising in ming chiang kueh, some of the larger outlets have now expanded their menus to include pizza, quiche and apple pie.
Every item has a money-back guarantee.
So far, very few customers have asked for a refund, said Mr Chin.
"If they do, they are genuine cases where the pancake is not cooked properly." he said.
Shin Min Daily News, 2001
herworld Magazine, June 2000
Tan Kheng Hua's 15 top bargain haunts
Moist American-cake with thick fudge icing... walnut laden carrot cake with delicious cream cheese topping... rich raisin butter tea cake... at a kopitiam called KPT. I couldn't believe it either. Serve them to die-hard Holland Village cafe crawlers and I swear they won't be able to tell the difference.
The stall also sells Chinese pancakes with crushed peanut and sugar filling for $1.20 a slice or $12 for a while cake. A cafe latte would, of course, be a nice accompaniment, but, hey, the stall next door makes a mean kopi-guni!
Channel 8 Singapore National TV, 2000
Pancake King was recommended on Channel 8 reality show City Beat, featuring food recommendations around Singapore.
The Sunday Times, April 1999
Zao Bao, July 1998
